Tag: Sensory Branding

  • The Role of Sensory Branding in Building Emotional Connections

    The Role of Sensory Branding in Building Emotional Connections

    Branding is more than just a logo or a tagline. It is the sum total of all the experiences a customer has with a company or a product. Sensory branding is a marketing strategy that uses sensory elements like sound, smell, touch, taste, and sight to create a brand experience that triggers an emotional response […]