Tag: Personalization

  • Personalization in Email Marketing: Approaches and Best Practices

    Personalization in Email Marketing: Approaches and Best Practices

    Email marketing has become an essential part of the marketing mix for businesses of all sizes. One of the most effective ways to increase engagement and conversions is through personalization. Personalized emails have been found to have a 29% higher open rate and a 41% higher click-through rate than generic emails. In this article, we […]